There are many ways to promote your business nowadays, as the internet has made every type of media accessible and easy to use for just about any demographic. If you know the first thing about digital marketing, you’re aware that a business website is where all the digital marketing efforts are lead to. These marketing strategies funnel everything down to entice people to come and visit the site to sign up or buy their products or services. Therefore, brands need to find ways to make their products and services memorable by investing in creating the best promotional content possible. Of all the types of media that are used nowadays, videos are by far the most effective. They help to make brands more recognizable, getting the message across so that people know what to expect. Plus, it’s by far the most effective method of generating conversions and leads, as well as attracting new customers. The combination of these benefits makes video production a valuable marketing option for any company.
To help you produce the best promotional videos for your website, here are five essential tips you need to keep in mind:
1. Keep it Short and Concise
Your promotional video isn’t an HBO documentary and shouldn’t detail all the unnecessary information that isn’t adding any value to your brand. There's also a difference in tone and style between corporate videos and explainer videos for example. Therefore, you should keep your video short, concise, and straight to the point so that people don’t get bored or sidetracked. You want a way to capture their immediate attention and keep it there to make sure that they get a good idea of what your website does and what they can expect from it. We recommend that you keep your promotional videos under two minutes.
2. Appeal to the Audience’s Emotional Side
People buy with their feelings more than they do with logic. This is especially true for B2C brands, so it’s important that your videos appeal to the viewer’s emotions as much as possible. You want to show the audience that you have a backstory and a humble upbringing that led you to where you are today. Additionally, you should consider adding the real-life setting of your employees’ daily life around the office to show people that your brand has a group of people behind it. This way, it will make it much easier for the audience to connect with your brand. This will help to increase the conversion rates significantly.
3. Include a CTA in Your Video
The call-to-action is the part that will ensure that your video has the highest conversion, so it’s always a good option to include it at the end of the video. If you can successfully capture the attention of the audience, it’s best that you capitalize on that window of time when the message is still fresh in their minds. Consider adding a code, a link they can click, a specific landing page or anything that the audience can interact with immediately and ideally, that you can track to know the return on investment that your video is generating.
4. Remember that Quality is Everything
Lastly, it’s imperative that your videos are produced with the highest level of professionalism. These videos represent your brand and who you are as a company, which means that it will be the first point of reference that first-time viewers have to judge your brand. Therefore, it’s crucial that you use the highest-quality equipment and camera techniques to produce the best video possible. This will help to ensure that your videos can generate the most favorable first impressions possible.
5. Work with a Video Production Company
While you can create your videos in-house, you will need the manpower and the equipment to make it happen, which can become quite costly. You want to work with a video production company for your business video needs. Having an external point of view on your project will most-likely provide better feedback, suggestions and a more polished end-result. You also get access to qualified professionals and the best equipment for your need, which will result in a more cost-effective way to produce high-end content for your business.