Businesses nowadays are looking for a way to set themselves apart from their competitors. It’s simply not enough anymore to put your product on display and tell them what they do and why they should buy it.
People need to feel connected to a business on a personal level, as that will make them feel like they know the company. This will help to improve the sales, brand awareness, and conversion rates in the long-run.
Video campaigns are the best way to show your personality and brand identity. The audience will get to see who you are and what you do, as all of those elements are put on display for the internet to see.
This doesn’t mean that any random video will help your business, as you need to have a better understanding of what makes an online video work in the first place. With that said, here are three key elements you need to remember when producing a video campaign:
1. Come Up with a Clear Goal
The first thing you should do when you’re looking to produce a business video is to think about what your goals are and how you can achieve those goals. These goals will be used as a direction for you to guide your video production and how you should go about writing the script and the screenplay.
For example, if you’re looking to raise brand awareness, you may want to repeat the brand name and logo throughout the video while presenting the story of your brand. On the other hand, if you’re looking to make a set of videos for a conversion campaign, you will need to use clear and compelling CTAs. This will help people to interact with your business as soon as they’re done watching the video.
2. Make it Natural
Most advertisements don’t use professional actors in their videos. This is not necessarily a bad thing. Use your employees in the video to show the environment of your company and how a day in the life of the employee of your company looks like.
The key is to make every element of the video seem as natural and genuine as possible. People are quick to pick up on something that feels fake, which is the last thing you want people to feel about your company.
3. Publish and Promote Your Video on the Right Platforms
Once you’re done with the production process, you will need to make sure that you publish your work on the right platforms. You can consider posting your videos on YouTube on your official channel or use the targeting tools on your social media platforms to your advantage. You also want to promote these videos by allocating a media budget to your campaign. This will increase your reach, your return on investment and will make your video campaign more successful.
Therefore, it’s imperative that you learn about what the best options for your campaign are. You will be able to make the most of your budget if you’re able to plan, publish and promote your videos correctly. This is where working with a specialized company will help your business succeed.
If you’re looking for a reputable video production company in Montreal, Momentumm is here to help. Get in touch with us today to talk about your project.