Shooting a promotional video for your business can be difficult, especially if you have never done it before. If you want your video to turn out as great as possible, there are certain do’s and don’ts that you should be aware of. Here are a few tips that you can follow when shooting for a promotional video:
1. Do Close-Ups
One common mistake that many rookies do is having a person appear small in the frame and not doing close-ups of the person who is speaking. When dealing with a tiny frame, you want to avoid too many wide shots. Instead, you want most of your shots to be close-ups and some medium-distance shots. One great thing about videos is how they can make a viewer feel connected with the speaker through their facial expression. With close-up shots, the viewer can see the authenticity and sincerity of the speaker, which can help elicit emotions and establish a connection. Filming your video with 2 or multiple cameras can help with that process as your video production company or team that’s working on the video can benefit from multiple angle shots and edit them in a dynamic way. In sum, make sure that you shoot close-ups and have your speaker be bigger in the frame.
2. Keep the Right Distance
Web cameras, including pocket digital camcorders and camera phones, shoot at a wide angle. These angles make the video look distorted. We highly recommend using higher quality video production equipment to get the right angles and the right distance by using the right combination of lenses and/or settings. You don’t want to get too close to the camera, but you don’t want to be to far as well. Finding the right distance will bring a better look and better overall balance to your video, which will result in higher quality and more engaging content for your viewers.
3. Use Good Lighting
Bad lighting is one of the most common challenges that video makers often face. If you want good lighting, standing directly under the light will not help as it creates shadows on the eye sockets that will completely cover the eyes, making the person appear sinister instead of friendly. Having access to perfect natural light is also challenging, which is why we recommend using good lighting equipment with the right adjustment to get a sharp image and finish. Proper lighting can completely change the look and feel of a video and will result in better content that your company will be proud to showcase and that your viewers will enjoy viewing.
4. Use the Rule of Thirds
Many professional videographers use the rule of thirds when shooting a video. To put it simply, you put a tic-tac-toe grid on your viewing frame, which will give you four different points to position your main subject to where you want your viewers to look at. The rule of thumb is to position on one of those third lines and where they intersect.
5. Sound Quality Matters
When it comes to promoting your business, your products, services or people, the quality of the sound will highly impact the overall quality of your video as well as the delivery of your message. You want to make sure you are using proper sound equipment when recording your video to improve the quality of the output. Additionally, you want to try to be in a controlled environment with no external noises or echoes, for example. The main reason you want to worry about the quality of the sound is because your audience will simply not stick to your video or your messaging if they are listening with content with poor sound quality.
If you’re looking for a high-quality video production company in Montreal, Momentumm is here to help. Our video production services are tailored to your business needs and your audience, in order to drive the best return on your investment.