You probably heard the expression “Content is King” in the past. That’s because it is true. Whether its videos, photos, blog articles or podcasts, creating and publishing quality content on a regular basis is crucial for any business, whatever the industry they’re in. It’s a great way to keep your audience engaged, reach new potential clients, let search engines like Google know that you are active and increasing your rankings in search engines at the same time.
Creating great content on a regular basis is also the best way to position your business as a thought leader in its industry, if you keep on providing value to your audience with your content. As everyone is consuming more blogs and videos online, we all have our preferred sources of content that we like going back to, if we like what we see, hear or read.
That being said, creating more and more content is not the only formula to work with. If you look at businesses that have success online with their content marketing strategy, you’ll see that they don’t necessarily create more content than their competitors. In fact, they might be creating and publishing less!
So, if content is king, why are they more successful than others? Well, that’s because the promotion of your content is Queen.
Promotion is Queen
Here’s another expression for you : “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
Creating great content that’s optimized for search engines or that resonates with your audience is the number one step. But in order to maximize the reach and the return on investment from your content creation budget, you need to promote it.
You want to promote your content through all of your channels. Send it to your clients and prospects in your newsletters, share it on your social media pages and have your team like and share it to increase its reach, publish it on your website, etc. Most importantly, give that content a push by boosting or promoting it on Facebook, Instagram or LinkedIn. Another way to invest in the promotion and publishing of your content would be to create some content for relevant sites in your industry to reach people that haven’t heard of you in the past.
Spending more time and invest more on the promotion of your content will make the difference between good content, and content that’s good, consumed and that brings results for your business.
Need help to create and promote content for your business online? We can help. Reach out to us for free strategy call.