With the huge array of marketing tools out there, it can be hard to know which options are best for your business. Here are five benefits of corporate video production and how this marketing tool can contribute to the prosperity of your business.
One of the key benefits of using corporate video production is to increase traffic through quality content. Since video is responsible for two-thirds of Internet traffic, it’s more important than ever to include corporate video in your marketing plans. If you do not already use the video, you lose a huge amount of potential traffic. The more qualified traffic you can increase on your website, the more chances you have to convert that traffic into sales.
Once you’ve posted video content, people who follow you and watch it are a great opportunity to share that content to their knowledge, which can expose your business to potential new customers at no additional cost. Showing your videos on popular platforms like Facebook or YouTube is a great way to increase your visibility and attract new customers to your business. The more people who view and share your videos, the more likely your potential contacts will have access to your videos, and your business will benefit.
Did you know that the second most popular search engine in the world is Youtube? And yes, Google remains first but its video platform is the second. Another advantage of using corporate video production is that your business will appear more in the search engines and will be better ranked if you use video on your pages and use Youtube as a link. By publishing and optimizing your content for Google and YouTube, you stand out from your competition and increase the qualified traffic on your website. And if you regularly post videos that respond to research from your potential customers, the results will be exponential! Video becomes an excellent asset in an SEO strategy.
By creating quality, engaging and informative video content, you can greatly increase brand awareness by positioning yourself as a leader with current and potential customers. So you can use a corporate video as a promotional and positioning tool, while providing quality content to your audience who will prefer to view your message. You want to leave a memorable impression, so make sure your content is appealing to your target audience.
Whether you’re talking to other companies or consumers, making corporate videos opens up a multitude of possibilities for your business. You can promote your business, your products or services, your team or your culture for example. Creating multiple videos multiplies the different messages that your company can promote and can provide your target audience added value, using the medium # 1 on the Internet. In addition, by using a local video production company, you can benefit from advice specific to your direct market, improving the quality of the content you publish. No matter how you choose to go about it, make sure the videos you make are informative, engaging and relevant to your customers.
Looking for a corporate video? Contact us today to discuss your project and improve your online presence.