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Anipharm
Website redesign and customer acquisition explosion for the Anipharm, a mobile app helping pet owners with easier and cheaper access to pet medication.
The Project
Anipharm is a mobile application offering a pharmacist-led ordering and delivery service for veterinary medicines, designed to facilitate access to medication for pet owners. We helped the company with a complete redesign of their website and user acquisition efforts in order to grow their sales.
The results
%
Increased web traffic
%
More customers and orders
%
Return on investment
The new website
Anipharm's new website has been designed in keeping with the company's new brand image, with the emphasis on a simple, educational and comprehensive experience.
Optimized for in-app conversion and designed to be an information and trust magnet for current and future customers, it evokes the professionalism and accessibility of Anipharm's approach.
SEO/AEO campaigns
During the redesign strategy, we identified a huge potential for Anipharm to increase its presence and organic traffic tenfold from search engines (Google) and AI (ChatGPT and Gemini) by offering quality content on the treatments and medications offered by Anipharm to help pet owners. In just a few weeks, the site saw its organic traffic triple.
Digital advertising campaigns
We have deployed advertising campaigns focused on acquiring new customers on Meta Ads, Tik Tok Ads and Google Ads. These campaigns generate thousands of qualified impressions for the brand and generate ZILLIONS of customers.
Social content
Our content creation team complements Anipharm's digital strategy by nurturing social accounts with relevant, pet-owner-friendly posts, contributing to an ecosystem of trust and accessibility for the brand.