Case Study

Rue Saint-Patrick

Takeover of digital advertising campaigns and SEO/AEO efforts enabling Rue Saint-Patrick to increase their sales by more than 40% with the same budget.

The Project

Rue Saint-Patrick sells men’s clothing designed in Montreal. After experiencing strong growth in recent years, RSP reached out to us to help them sustain this online growth and maximize their digital marketing investments. We provide ongoing support for their advertising campaigns, SEO and GEO campaigns, and help them better manage their data and B2B and B2C efforts using HubSpot CRM.

Our Role

The Results

In just a few months, we helped the company double its ROAS from its advertising investments, while also increasing its organic visibility on search engines and generative search engines.

Increase in ROAS

Increase in organic sales

A Look at Marketing Investments

Advertising campaigns

After auditing the existing campaigns, we were quickly able to identify opportunities for improvement and completely restructured the accounts and campaigns. This allowed us to quickly double the campaigns’ ROAS, resulting in a doubling of sales with the same advertising budget.

Video Production

As part of our comprehensive creative and advertising support, our team consistently produces videos for Rue Saint-Patrick’s flagship collections, helping to better showcase the brand and increase its visibility and digital marketing performance across all channels.

SEO and GEO Campaigns

The company’s Shopify site had a solid SEO foundation but lacked the structure and optimizations needed to strengthen its organic presence. By implementing a solid strategy focused primarily on structuring relevant content and acquiring high-quality backlinks, we helped the company improve its rankings on search engines as well as AI-powered search engines (ChatGPT, Claude, Gemini, etc.) and increase its organic B2C sales by 157%.

HubSpot Migration and Support

To improve its email marketing, automation, customer service, and B2B sales, we helped Rue Saint-Patrick centralize its operations on HubSpot through a custom Shopify integration, automation campaigns, improved management of customer requests, and a more effective sales structure for retailers (B2B)