Case Study

Complete HubSpot Migration for Canada's Largest Geotab Partner

About the Project

AttriX provides telematics solutions to its customers, allowing them to manage their fleet of vehicles in the best possible way. When we started working with AttriX, they told us about several issues including systems that were not connected to each other (website, CRM, ticket management, email marketing, etc.) and a serious lack of control over their tools. In addition, the company wanted to increase its lead generation efforts and was working with a partner who could not support them further in their efforts.

Our Role

HubSpot Migration & Implementation, Website Redesign, Digital Advertising, SEO & Video

The Challenge

Allow AttriX to harmonize and migrate all its sales, marketing and service tools into a single platform and redesign the website to better represent the brand as well as fuel its marketing efforts with digital advertising campaigns, SEO and custom videos.

The Results

After fully implementing HubSpot and launching the new website simultaneously, the results spoke for themselves almost immediately.

Internally, the entire AttriX team can now work on a single, fully connected platform for sales, marketing and customer service. The company has gone from 8 poorly synchronized tools to a perfectly integrated platform, thus bringing huge gains in productivity.


Increase in organic traffic in 6 months


More leads generated by the website


Return on marketing investment in 6 months
SLIDER Migration HUBSPOT SLIDER SITE WEB-1 Marketing attrix-video SLIDER PUB

Complete HubSpot Migration

We migrated AttriX from several tools that were poorly connected with each other to HubSpot, enabling complete harmony in company data. From migrating data to creating all the bespoke properties and mechanisms, migrating Zendesk, Calendly, WordPress and more now allows AttriX to manage all of its sales, service and marketing activities in one platform. unified.


CMS Hub Website Redesign

Attrix had an outdated site, developed on WordPress with several technical problems as well as a huge lack of ease of management and maintenance. The new website on HubSpot CMS Hub offers a much better experience for its visitors, a nicer online presentation of the company as well as simple management for the AttriX team.


Sales & Marketing Automations

Whether it's website inquiries, sales process or customer service logics; AttriX now has more than a hundred automation in place allowing substantial efficiency gains for the organization.


Video Production

Through different projects and needs, we continuously support AttriX in the production of corporate and promotional videos, thus equipping them with their online presence and their global marketing arsenal.


Digital Campaigns

Through strategic and targeted campaigns in SEO and digital advertising (Google Ads, Microsoft Ads, Meta Ads and LinkedIn Ads) we allow AttriX to have continuous strategic visibility as well as a constant flow of generation of new business opportunities. 'business.