As this is a new brand within Propulsion Québec, we were called upon to find the name of the initiative and create all of its brand image in order to be able to create its online identity and promote the project with Propulsion Quebec.
Create on WordPress, we created a website with vibrant color and shape, in connection with its industry and the aspect of movement and evolution that was sought by Propulsion Québec. The site notably offers search functions for the type of jobs and training in the industry.
In collaboration with several partners such as Bombardier and Alstom, we have created around twenty informative and educational capsules on careers in the industry. These are intended to educate the target audience on the possibilities offered in the intelligence and electrification of transport.
Digital Advertising Campaigns
Several campaigns were deployed, over a total period of 2 years - to promote the trades, the industry, the partners as well as the events organized by Propulsion Québec: the En route!