HubSpot Marketing Hub: A complete solution for optimizing your digital marketing strategies

HubSpot Marketing Hub is a complete digital marketing solution.

It has been specially designed to meet the diverse requirements of marketing professionals, providing a suite of tailored tools. And it does so at every stage, from lead generation to results analysis.

This integration provides a coherent, detailed overview of marketing activities, helping companies to make decisions based on accurate, up-to-date data.

HubSpot Marketing Hub's flexibility and customization options enable it to meet the needs of a wide range of businesses. From start-ups to large corporations.

HubSpot Hubs

• Marketing Hub: This hub centralizes all marketing activities and serves as a unified platform for orchestrating, tracking, and analyzing marketing campaigns.
• Sales Hub: Focused on sales optimization, this hub facilitates sales pipeline management and strengthens customer relationships, all in a fluid, integrated process.
• Services Hub: Services Hub improves team efficiency and customer service management for your support teams.
• Operations Hub: focuses on automating data quality and personalizing customer information.
• CMS Hub: Designed for website creation, this hub provides accessible tools for developing aesthetically pleasing and functional sites.
• Commerce Hub: Commerce Hub facilitates e-commerce integration by enabling payment and subscription management. It also provides tools to enhance the online shopping experience.

10 useful features of Hub Marketing

CRM for Marketing

Marketing CRM provides in-depth, personalized customer relationship management.

This feature gathers essential customer information, making every interaction more personalized.

This centralization allows marketers to create targeted campaigns based on concrete data.

Take the case of email marketing: using the information collected, a campaign can be adjusted to precisely reflect a customer's preferences and interests.

Tracking customer behaviour via CRM also helps identify trends.

With this in mind, it helps optimize marketing strategies and improve customer engagement.

This is particularly visible when behavioural analyses reveal an interest in certain product categories.

Landing Pages

HubSpot simplifies the creation and modification of landing page designs, content and modules, eliminating the need for a developer.

This capability makes customization of templates and page designs straightforward.

In addition, it enables A/B testing of different landing page versions, enabling you to identify which version performs best.

Email automation

You can enrich your messages with interactive elements such as call-to-action buttons, links and images.

What's more, before e-mails are sent, HubSpot provides you with a way to test and visualize e-mails on different messaging and mobile devices.

As always, HubSpot provides analysis and reporting capabilities. Email automation is part of this continuity.

Tracking indicators such as open rates, click-through rates, conversion rates, and bounce rates enriches one's understanding of performance.

These metrics enable you to refine your e-mailing tactics and improve overall campaign performance.

Integrated social media management

HubSpot's social network tracking tool provides a detailed analysis of user engagement with shared content. This includes tracking mentions, shares, likes and comments.

This information helps you understand exactly how your messages resonate with your audience.

Moreover, the publication scheduling feature makes it easy to manage your online presence, enabling strategic planning of your content on social networks.

Automated workflows

HubSpot Marketing Hub's automated workflows are designed to energize and simplify the management of your marketing activities. They save time by automating certain tasks.

Moreover, they enable you to manage leads, process data en masse, and customize campaigns across various communication channels.

Marketers use HubSpot workflows to :

• Segment and create contact lists to target messages more precisely.
• Set up automatic email campaigns to maintain contact with customers and prospects.
• Manage the allocation and reassignment of contacts for better lead organization.
• Send internal notifications to ensure smooth communication within your team.

List segmentation

List segmentation in HubSpot capitalizes on your database attributes. You can build lists of contacts, either static or dynamic, according to various precise criteria.

These criteria include demographic data such as age, location or sector of activity. They can also be based on user behaviour, such as purchase history, engagement with previous emails, or interactions on your website.

Adopting this method enhances the personalization of your content. Whether in email campaigns, on the web, or via other channels. 

Ads management

You can create customized audiences using the contacts in your HubSpot database and evaluate which ads generate real revenue.

The first step is to open native accounts on each supported ad network and then purchase ad space on these platforms.

Please note that access to the contact list-based audience creation functionality depends on HubSpot evaluating your account's eligibility criteria. These criteria include contact volume, duration of use, subscription plan, and compliance with advertising policies.

You should also remember that each supported network only allows two accounts to be connected. However, this does not limit your ability to create audiences for your website. 

Reporting dashboards

You can create tailor-made reports corresponding to your objectives and key performance indicators (KPIs).

To illustrate this, consider the creation of attribution reports. These specific reports answer the following questions:

• Which marketing initiatives generate the greatest number of new contacts
• Which marketing initiatives lead to the greatest number of new transactions
• Which marketing initiatives generate the most revenue?

In terms of collaboration, dashboards can be shared between team members.

Users can send dashboards by e-mail, customize them for specific periods or keep them private for restricted access. 

Live chat and interactive bots

Live chat is no longer seen as an optional extra. Originally conceived as an alternative to e-mail and the telephone, it has become extremely popular in the customer service arena.

To manage this multitude of channels, HubSpot offers features to create a shared inbox for incoming e-mails, live chats and other modes of communication.

Another notable advantage is the interactive bots, which can qualify prospects. You can gather contact information and schedule meetings with the appropriate salespeople with them.

Video management and hosting

Managing and hosting videos makes it easier to incorporate them into marketing campaigns.

Features such as CTAs or forms in videos facilitate even more direct conversions.

In fact, these tools contribute to lead acquisition by guiding viewers towards specific actions, such as subscribing to a newsletter.

HubSpot Marketing Hub benefits

The Marketing Hub provides various tools for identifying leads, tracking their engagement and converting them into sales. This entire strategy stimulates interest in your company, enabling you to reach your target audience.

What's more, this Hub amplifies the impact of your campaigns by synchronizing your marketing actions across various channels, such as social networks, emails, blogs, and online advertising.

In addition, features for analyzing and automating interactions provide a detailed view of your audience's preferences, enabling more precise personalization of campaigns.

With its flexibility to adjust to businesses' diverse needs, Marketing Hub positions itself as an asset for developing a dynamic marketing strategy. It enables you to capture market trends and exploit data to optimize return on investment.

HubSpot Marketing Hub pricing

HubSpot Marketing Hub offers three editions to suit different business needs and sizes: Starter, Professional and Enterprise.

Each level has a base price, allowing companies to choose the plan best suited to their situation. Here's a detailed overview of the pricing options for each edition.

As of March 20, 2024

HubSpot Marketing Hub Starter

• Starting price: $45/month.
• Marketing contacts included 1,000 marketing contacts.
• Monthly pricing per 1,000 marketing contacts:
  • 1-1,000: Included in a $45/month subscription.
  • 1,001-3,000: Additional $45.
  • 3,001-5,000: Additional $40.5.
  • 5,001+: $36 additional.

HubSpot Marketing Hub Professional

• Starting price: $800/month.
• Marketing contacts included 2,000 marketing contacts.
• Monthly fee for 5,000 marketing contacts:
  • 0-2,000: Included in your annual subscription.
  • 2,001-22,000: Additional $224.72.
  • 22 001-42 000: $202.25 additional.
  • 42 001-62 000: $179.78 additional.
  • 62 001-82 000: $157.30 additional.
  • 82 001+: $134.83 additional.

HubSpot Marketing Hub Enterprise

• Starting price: $3,600/month.
• Marketing contacts included: 10,000 marketing contacts.
• Monthly fee for 10,000 marketing contacts:
  • 0 to 10,000: Included in your annual subscription.
  • 10,001-50,000: $100 additional.
  • 50,001-100,000: Additional $90.
  • 100,001-200,000: Additional $80.
  • 200,001-500,000: Additional $70.
  • 500 001+: $60 additional.

Why choose Momentumm? 

Unleash the full potential of your Marketing Hub account with the expertise of our Montreal-based HubSpot-certified experts! We'll customize HubSpot to perfectly suit your business needs, seamlessly merge it with your existing systems, and propel you to the forefront of your industry using state-of-the-art marketing and automation strategies.

What can Momentumm do for you:

• Data migration. Unleash your Inbound Marketing potential and drive sales growth with our best-in-class data migration services. Wherever your data currently resides, we'll help you navigate to success easily and precisely.
• Installation and configuration. Navigating the maze of features and options can be daunting, but never fear! Our expertise in lead generation, qualification, and nurturing will enable you to master the setup process confidently and achieve outstanding results. Unlock your company's full potential with our tailored advice backed by industry insights and best practices. Get ready to transform your approach and accelerate your growth like never before.
• Workflow automation. Discover the true potential of your HubSpot software by revolutionizing your marketing strategies with our advanced, customized workflow automation designed to amplify your reach and impact.